In this paper we discuss the implications of globalisation on sustainable tourism development. The ability of tourism to generate foreign exchange revenue, create employment, and absorb unemployment has provided it with a political and social legitimacy. The economic benefits of tourism are however, the results of a fundamental process by which expressions and forms of environmental and cultural capital are traded. Environmental heritage, in terms of natural resources and more intangible aesthetic constructs of landscape and built heritage is clearly recognized as a platform for tourism development. The conflicts over the exploitation, over-usage, and contested use of the environment for tourism purposes will be further pronounced by the introduction of globalisation with its transcontinental flows, patterns of social interaction, and so-called global mass. The concept of globalisation is examined identifying key positions in favour of, and against sustainable tourism. Basic concepts of sustainability are reviewed as an attempt to outline a critical approach of the potential effective “cooperation“ of sustainable tourism development and the globalisation. Sustainability implies permanence, so sustainable tourism includes optimum use of resources, minimization of ecological, cultural and social impacts; and maximization of benefits to conservation and local communities. In conclusion, globalization with its transcontinental flow patterns of global mass has given to the tourism industry free reign to develop throughout the world undermining the environmental and socio-cultural resources of local cultures. We summarize that in a globalised world, the potential dimension to make touurism a form of Sustainable Development, in a few years should be viewed sas a part of larger policy framework designed, to be achieved a sustainabble society.