This paper describes the baseband system level design, simulation and implementation of an OFDM (Orthogonal Frequency Division Multiplexing) transceiver. The purpose is a pedagogical approach to such complicated issues, using state of the art design tools. The simulation was made using MATLABSIMULINK integrating modern Digital Signal Processing techniques. The implementation is done using the TMS320C6713 DSK development kit from SPECTRUM DIGITAL INC. and TEXAS INSTRUMENTS INC. The model development is parameterized in such a way to easily study and correlate the results for either educational or research purposes. Based on that, the model consists of a combination of either integrated software blocks or newly created ones. Furthermore, this paper will provide the achieved results as a function of the fundamental parameters of OFDM. Specifically, quantities such as bandwidth, baud rate, bandwidth efficiency, are measured as a function of OFDM parameters such, modulation per subcarrier, OFDM symbol duration, number of subcarriers, and size of FFT/IFFT [1][2] etc.