Abstract:Romania is considered the country which possesses a rich and varied natural touristic resources created by man and this gives a great disposability for tourism. The general secretary of the World Tourism Organization states that: ”Such a country which owns the Danube Delta, the Black Sea, The Bukovina monasteries could live and prosper from tourism only.” Romania has all the natural conditions to become one of the most important European tourism destinations. One of the possible ways of tourism relaunching constitutes the elaboration of some efficient marketing strategies and politics starting from a marketing environment analysis.