Abstract:Recently, it’s observed that demand on alternative tourism types are growing. Wine tourism, one of the alternative tourism types, spesifically gained importance in the 1990’s. Wines that made in different countries from different types of grapes are among the reasons to visit that place for the wine tourists. Besides, tourists visiting vineyards, wineries and wine festivals at the well-known wine reigons with organized tours or alone. Scarcely, determining the perceptions of wine tourists about service quality is important for wineries. In this study, wine tourists’ perceptions about service quality for wine tasting is determined with the SERVQUAL scale. Research carried at Capadoccia region ended with 296 valid questionnaire forms. By analyzing the data t-test, chisquare, Mann-Whitney U and Kruskal Wallis are utilized. After analyzing the data there is no significant difference revealed between the tourists perceptions about service quality and wine tasting experience. Besides, it’s determined that some relations and differences between the tourists demographic variables and service quality perceptions. Within this research results, an important contribution is made not also to the related literature but also to the wine tourism sector.