Abstract:The aim of the present study is to identify the factors of importance service quality
experience in luxury hotel industry in north India and to find out the difference
between the specific and overall components of importance and actual stay
experience of the customer in hotels.. A structured questionnaire was used to
conduct this study with input from local hotel managers and individuals. Items were
selected and customized based on the previous literature. The survey was
conducted at various luxury hotels in north India. The findings of the study give us
the idea about the importance score statistically significant to higher than the
performance rating of the hotels. Overall, the results give us the idea that there was
a significant difference between expectations of the guests and actual experiences,
thus highlighting managerial implications for the Hotel industry.