The traditional role of the conservator has been associated with the preservation of the tangible aspect of cultural heritage . Conservation science has been mainly developing along with material science and conservators have focused their efforts on the preservation of the tangible na ture of artefacts. In numerous cases this practice has led to the underestimation of the intangible c ontent of objects of cultural heritage in term s of the conservation met hodology and practice applied. The traditional conservation principle of minimal intervention is gaining new meaning, as we have come to realise that an artefact’s mate rial and structural integrity interrelates and sometimes comes to conflict with possible evidence of significant historical and social memory co ntent. As social memory is related to the experiences of individual members of the society, conservators must develop approaches of documentation and conserva tion methodologies in order to identify, document and eventually preserve the memory reflections of the represented societies by preserving the artefact’s intangi ble content. It becomes apparent that in order to safeguard the artefacts’ social and historical inte grity and contribute towards the perception, a ppreciation and understanding of the cultural heritage, the conservators have to preserve and document the artefact’s intangible content that reflects social memory.