Economic and social aspects from social media’s implementation as a strategic innovative marketing tool in the tourism industry

dc.contributor.author	Κάβουρα, Ανδρονίκη Γ.	el
dc.contributor.author	Σταυριανέα, Αικατερίνη	el
dc.date.accessioned	2015-06-05T14:48:04Z
dc.date.available	2015-06-05T14:48:04Z
dc.date.issued	2015-06-05
dc.identifier.uri	http://hdl.handle.net/11400/15134
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.elsevier.com/	en
dc.subject	Οικονομικές πτυχές και μέσα μαζικής ενημέρωσης
dc.subject	Διαφημιστικά έσοδα και κοινωνικά μέσα μαζικής ενημέρωσης
dc.subject	Αίσθηση των συνδεδεμένων κοινωνικών δικτύων
dc.subject	Ταξιδιωτικός προορισμός
dc.subject	Economic aspects and social media
dc.subject	Advertising revenues and social media
dc.subject	Sense of online communitybelonging
dc.subject	Travel destination
dc.title	Economic and social aspects from social media’s implementation as a strategic innovative marketing tool in the tourism industry	en
heal.type	journalArticle
heal.classification	Advertising
heal.classification	Tourism
heal.classification	Διαφήμιση
heal.classification	Τουρισμός
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85001137
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	N/A-Διαφήμιση
heal.classificationURI	N/A-Τουρισμός
heal.identifier.secondary	DOI: 10.1016/S2212-5671(14)00717-5
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Εμπορίας και Διαφήμισης.	el
heal.publicationDate	2014
heal.bibliographicCitation	Kavoura, A. and Stavrianea, A. (2014) Economic and social aspects from social media’s implementation as a strategic innovative marketing tool in the tourism industry. Procedia Economics and Finance, 14. pp.303-312.	en
heal.abstract	The aim of this conceptual paper is to examine social media’s central role for the creation of the sense of an online community belonging and present the items that measure their role in the creation of such a community for tourism destinations. From a theoretical perspective, elements such as the specific language, sharing of similar interests and interaction among members, allows us to argue for the sense of belonging to an online community. To date, there are no studies that relate social media with the concept of the imagined communities and sense of belonging. The economic issues emerging from the implementation of social media may be useful for companies and authorities in order to effectively allocate their economic resources.	en
heal.publisher	Elsevier	en
heal.journalName	Procedia Economics and Finance	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	true