Online and mobile customer behaviour

dc.contributor.author	Βάλβη, Αικατερίνη	el
dc.contributor.author	Φράγκος, Κωνσταντίνος	el
dc.contributor.author	Φράγκος, Χρήστος	el
dc.date.accessioned	2015-06-06T19:25:46Z
dc.date.available	2015-06-06T19:25:46Z
dc.date.issued	2015-06-06
dc.identifier.uri	http://hdl.handle.net/11400/15365
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.tandfonline.com	en
dc.subject	Online customer behaviour
dc.subject	Συμπεριφορά πελατών
dc.subject	Διαδικτυακές αγορές
dc.subject	Online sales
dc.title	Online and mobile customer behaviour	en
heal.type	journalArticle
heal.secondaryTitle	a critical evaluation of Grounded Theory studies	en
heal.classification	Administration
heal.classification	Commerce
heal.classification	Διοίκηση και Οργάνωση
heal.classification	Εμπόριο
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2002007910
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2007007096
heal.classificationURI	N/A-Διοίκηση και Οργάνωση
heal.classificationURI	N/A-Εμπόριο
heal.identifier.secondary	DOI: 10.1080/0144929X.2013.789082
heal.language	en
heal.access	campus
heal.publicationDate	2013
heal.bibliographicCitation	Valvi, A., Frangos, K. and Frangos, C. (2013) Online and mobile customer behaviour: A critical evaluation of Grounded Theory studies. "Behaviour and Information Technology", 32 (7) p.655-667	el
heal.abstract	With the rapid increase in electronic and mobile commerce over the last few years, the academic literature on online and mobile customer behaviour has been fairly plentiful with a great deal of quantitative studies testing variations of existing customer behaviour theories. However, little attention has been given to qualitative studies in the field, which seek to explore new aspects of online or mobile customer behaviour, adding to existing theories or even creating new ones. Thus, the purpose of the present paper is to critically evaluate studies employing Grounded Theory (GT), a method commonly used for theory building in qualitative social research. Nine studies were identified examining online or mobile customer behaviour under this approach, providing theories based on emerging categories. Results of their studies seem to be very similar to existing customer behaviour theories, occasionally adding new categories to the existing theory nomenclature. Studies presented weaknesses regarding the accurate methodological conduct of GT and the process of generating theory, attributed predominantly to methodological, verification and reporting bias. Nevertheless, the main advantage of GT studies remains the generation of theory that can be applied in practice, reinforced by the presentation of conceptual prospects for testing new variables in quantitative studies. Overall, the contribution of GT studies to online and mobile customer behaviour research should be based on more rigorous methodology and aim to challenge rather than confirm existing theories with the purpose of advancing knowledge in the field.	en
heal.journalName	Behaviour and Information Technology	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	true