Tourist loyalty is all about prices, culture and the sun

dc.contributor.author	Φράγκος, Χρήστος Κ. (1949-)	el
dc.contributor.author	Καραπιστόλης, Δημήτριος Ν.	el
dc.contributor.author	Σταλίδης, Γ.	el
dc.contributor.author	Φράγκος, Κωνσταντίνος Κ.	el
dc.contributor.author	Σωτηρόπουλος, Ιωάννης	el
dc.date.accessioned	2015-06-07T15:56:39Z
dc.date.available	2015-06-07T15:56:39Z
dc.date.issued	2015-06-07
dc.identifier.uri	http://hdl.handle.net/11400/15480
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.sciencedirect.com/science/article/pii/S1877042815012318	en
dc.subject	Athens
dc.subject	Sunny greek natural environment
dc.subject	Αθήνα
dc.subject	Ελληνικό ηλιόλουστο φυσικό περιβάλλον
dc.title	Tourist loyalty is all about prices, culture and the sun	en
heal.type	conferenceItem
heal.secondaryTitle	a multinomial logistic regression of tourists visiting Athens	en
heal.generalDescription	Procedia - Social and Behavioral Sciences. vol. 175. pp. 32-38.	en
heal.classification	Economics
heal.classification	Business management
heal.classification	Οικονομία
heal.classification	Διοίκηση επιχειρήσεων
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85040850
heal.classificationURI	http://skos.um.es/unescothes/C00483
heal.classificationURI	N/A-Οικονομία
heal.classificationURI	N/A-Διοίκηση επιχειρήσεων
heal.contributorName	Μανωλόπουλος, Ιωάννης Β.	el
heal.identifier.secondary	doi:10.1016/j.sbspro.2015.01.1171
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων.	el
heal.publicationDate	2015-02
heal.bibliographicCitation	Frangos, C., Karapistolis, D., Stalidis, G., Frangos, C., Sotiropoulos, I., et al. (2014). Tourist loyalty is all about prices, culture and the sun: a multinomial logistic regression of tourists visiting Athens. In the proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014). Madrid, Spain, 1st-4th September 2014. Elsevier Ltd: 2015. Available from: http://www.sciencedirect.com/science/article/pii/S1877042815012318 [Accessed 03/03/2015]	en
heal.abstract	The objective of the paper is to identify the predictive factors of a tourist's loyalty to the tourist destination of the capital of Greece, Athens. A sample survey was carried out among the members of a random sample of 461 tourists to Athens. The questionnaire included sections about satisfaction from Athens, Image of Athens, Image of Greece, Loyalty to Athens as a destination, Word of Mouth for travelling to Athens, Demographics and questions about intention for repeat tourist visits to Athens. The methods of analyzing the data were I. Exploratory Factor Analysis (EFA) of the Image of Athens and Image of Greece, obtained during a tourist's visit, respectively. The first (EFA) about Image of Athens revealed three factors: (a) The Natural Environment and Behavior of city's population towards tourists. (b) Historical Monuments, Weather and the Mediterranean cuisine and (c) Quality of city's accommodation and other services. The second (EFA) about Image of Greece obtained during a visit revealed two factors (a) Historical Monuments and Culture (b) Natural Environment and Entertainment. II. The sections on Image of Athens and Greece had Cronbach's Alpha coefficients 0,713 and 0,71 respectively. III. Logistic Regression with Dependent variable: Loyalty of tourist visitor to Athens, which revealed the following statistically significant independent factors which influence positively loyalty to destination: Satisfaction from price of trip, Cleanness of Athens, Prices of products and Services, Historical Monuments and Natural Beauty. Of interest is the second Logistic Regression with dependent variable: Word of Mouth of the repeat visitor to Athens for visiting the city, which revealed two statistically significant independent variables: Satisfaction from price of trip and the Sunny Natural Environment of Athens and Greece. Hence, there is a differentiation in the nature of factors which influence the first-time and the repeat visitor to Athens in his decision to spread the word encouraging the prospective visitors to Athens: The first-time visitor is impressed with the price of the trip, the Historical Monuments and the Sunny natural environment of Athens whereas the repeat visitor considers as more important variables the price of the trip and the Sunny Natural Environment of Athens and Greece generally.	en
heal.publisher	Elsevier Ltd	en
heal.fullTextAvailability	true
heal.conferenceName	International Conference on Strategic Innovative Marketing (IC-SIM 2014)	en
heal.conferenceItemType	full paper