Measuring the impact of learning organization on job satisfaction and individual performance in greek advertising sector

dc.contributor.author	Δεκούλου, Παρασκευή	el
dc.contributor.author	Τριβέλλας, Παναγιώτης	el
dc.date.accessioned	2015-06-07T17:15:28Z
dc.date.available	2015-06-07T17:15:28Z
dc.date.issued	2015-06-07
dc.identifier.uri	http://hdl.handle.net/11400/15500
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.sciencedirect.com/science/article/pii/S1877042815012720	en
dc.subject	Advertising
dc.subject	Job satisfaction
dc.subject	Διαφήμιση
dc.subject	Επαγγελματική ικανοποίηση
dc.title	Measuring the impact of learning organization on job satisfaction and individual performance in greek advertising sector	en
heal.type	conferenceItem
heal.generalDescription	Procedia - Social and Behavioral Sciences. vol. 175. pp. 367–375.	en
heal.classification	Economics
heal.classification	Marketing
heal.classification	Οικονομία
heal.classification	Μάρκετινγκ
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85040850
heal.classificationURI	http://skos.um.es/unescothes/C02413
heal.classificationURI	N/A-Οικονομία
heal.classificationURI	N/A-Μάρκετινγκ
heal.identifier.secondary	doi:10.1016/j.sbspro.2015.01.1212
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκηση Επιχειρήσεων.	el
heal.publicationDate	2015
heal.bibliographicCitation	Dekoukou, P. and Trivellas, P. (2014). Measuring the impact of learning organization on job satisfaction and individual performance in greek advertising sector. In the proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014). Elsevier Ltd: 2014. Available from: http://www.sciencedirect.com/science/article/pii/S1877042815012720 [Accessed 03/03/2015]	en
heal.abstract	Fierce competition, rapid evolution of information technology, economic uncertainty and ceaselessly shifting consumer trends, have brought about for contemporary business world a new era where the major source of competitiveness lies in a company's ability to transform into a learning organization, an organization which constantly generates, diffuses and integrates new knowledge. This assertion is even more critical for advertising companies, typical examples of Knowledge Intensive Firms (KIFs), for which ideas and knowledge constitute the key production resources. Due to dramatic decline in Greek firms’ profitability in the last seven years, these companies are required to enhance both individual and organizational performance by promoting knowledge-based work and highly focusing on their workforce constant learning advancement. This paper explores the pattern of learning organization in association with two principal work outcomes, job satisfaction and job performance. A questionnaire survey has been conducted, based on a sample of 251 staff members who are employed by 49 advertising agencies. Findings have brought to light that learning-oriented operation is a crucial predictor of both employee job satisfaction and individual performance, while job satisfaction proved to be a mediator of the relationship between learning organization and job performance. Conclusions have been drawn and practical implications have been suggested.	en
heal.publisher	Elsevier Ltd	en
heal.fullTextAvailability	true
heal.conferenceName	International Conference on Strategic Innovative Marketing (IC-SIM 2014)	en
heal.conferenceItemType	full paper