Following and belonging to an online travel community in social media, its shared characteristics and gender differences

dc.contributor.author	Κάβουρα, Ανδρονίκη Γ.	el
dc.contributor.author	Σταυριανέα, Αικατερίνη	el
dc.date.accessioned	2015-06-07T17:25:29Z
dc.date.available	2015-06-07T17:25:29Z
dc.date.issued	2015-06-07
dc.identifier.uri	http://hdl.handle.net/11400/15506
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.sciencedirect.com/science/article/pii/S1877042815012914	en
dc.subject	Social media
dc.subject	Online travel community belonging
dc.subject	Κοινωνικά μέσα δικτύωσης
dc.subject	Ταξιδιωτική κοινότητα στο διαδίκτυο
dc.title	Following and belonging to an online travel community in social media, its shared characteristics and gender differences	en
heal.type	conferenceItem
heal.generalDescription	Procedia - Social and Behavioral Sciences. vol. 175. pp. 515–521.	en
heal.classification	Economics
heal.classification	Business management
heal.classification	Οικονομία
heal.classification	Διοίκηση επιχειρήσεων
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85040850
heal.classificationURI	http://skos.um.es/unescothes/C00483
heal.classificationURI	N/A-Οικονομία
heal.classificationURI	N/A-Διοίκηση επιχειρήσεων
heal.identifier.secondary	doi:10.1016/j.sbspro.2015.01.1231
heal.language	en
heal.access	free
heal.recordProvider	Τ.Ε.Ι. Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Εμπορίας και Διαφήμισης.	el
heal.publicationDate	2015
heal.bibliographicCitation	Kavoura, A. and Stavrianea, A. (2014). Following and belonging to an online travel community in social media, its shared characteristics and gender differences. In the proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014). Elsevier Ltd: 2014. Available from: http://www.sciencedirect.com/science/article/pii/S1877042815012914 [Accessed 03/03/2015]	en
heal.abstract	This paper examines the characteristics of social media consisting a sense of belonging and following an online community in the context of tourism. A representative stratified sample of 301 respondents of foreign arrivals of tourists in the Athens airport, Greece in 2014 collected in June and July 2014 was employed. The sense of belonging was measured when following an online travel community. Results illustrated a statistically significant difference between men and women regarding how important it is for them to belong to an online travel community. In addition, research illustrated and described the shared characteristics of an online travel community. Essential features such as language specification requirements, the association of ideas, the exchange of comments and experiences among members are examined for the first time to date in this context in order to identify the framework of this relation. The paper describes the abovementioned characteristics in regard to belonging to an online travel community. The implications of the findings for companies, authorities and Destination Marketing Organizations concerning the shaping of their marketing and communication strategies and the opportunities that are created are further presented.	en
heal.publisher	Elsevier Ltd	en
heal.fullTextAvailability	true
heal.conferenceName	International Conference on Strategic Innovative Marketing (IC-SIM 2014)	en
heal.conferenceItemType	full paper