The comparison of secondary and primary tourism destination image

dc.contributor.author	Βιτουλαδίτη, Ευγενία	el
dc.date.accessioned	2015-06-10T20:22:07Z
dc.date.issued	2015-06-10
dc.identifier.uri	http://hdl.handle.net/11400/15649
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	https://www3.aegean.gr/aegean2/index.html	en
dc.subject	Empirical research
dc.subject	Εμπειρική έρευνα
dc.subject	Μάρκετινγκ
dc.title	The comparison of secondary and primary tourism destination image	en
heal.type	journalArticle
heal.secondaryTitle	serving as a bridge between expectation and experience and guiding effective marketing and management strategies	en
heal.classification	Tourism
heal.classification	Business management (http://skos.um.es/unescothes/C00483)
heal.classification	Τουρισμός
heal.classification	Διοίκηση επιχειρήσεων
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	N/A-Business management (http://skos.um.es/unescothes/C00483)
heal.classificationURI	N/A-Τουρισμός
heal.classificationURI	N/A-Διοίκηση επιχειρήσεων
heal.keywordURI	http://skos.um.es/unescothes/C01337
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.publicationDate	2013
heal.bibliographicCitation	Vitouladiti, O. (2013) The comparison of secondary and primary tourism destination image: Serving as a bridge between expectation and experience and guiding effective marketing and management strategies. "Tourismos", 8 (1), p.53-91	en
heal.abstract	The importance of destination image in tourism is undeniable. Both aspects of destination image, secondary and primary, are very important in shaping the overall image. A comparison between them would bridge the tourists' expectations with experience by revealing the exact deviations from the original perception. According to the scientific literature there are scant researches that compare, directly, these two dimensions of the image, using a representative sample from first time visitors. Such a comparison would enrich the limited empirical research on this specific issue. This paper presents the direct comparison, based on empirical research and on representative sample of British first time visitors to the island of Corfu. The members of the sample where given two questionnaires,(total 752 questionnaires) one at the arrival and the other just before the departure. Both questionnaires were completed by the same person and this is an additional value of the study. The research revealed the pragmatic dimensions, indicated the priorities for marketing and management actions and suggested through this comparison a new kind of image.	en
heal.journalName	Tourismos	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	false