From e-business to c-commerce

dc.contributor.author	Κάβουρα, Ανδρονίκη	el
dc.contributor.author	Κατσώνη, Βίκυ	el
dc.date.accessioned	2015-06-10T20:48:25Z
dc.date.issued	2015-06-10
dc.identifier.uri	http://hdl.handle.net/11400/15651
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	https://www3.aegean.gr/aegean2/index.html	en
dc.subject	Networks
dc.subject	Δίκτυα
dc.subject	Συνεργασία ιδιωτικού - δημόσιου τομέα
dc.subject	Private-public sector collaboration
dc.title	From e-business to c-commerce	en
heal.type	journalArticle
heal.secondaryTitle	collaboration and network creation for an e-marketing tourism strategy	en
heal.classification	Tourism
heal.classification	Business management
heal.classification	Τουρισμός
heal.classification	Διοίκηση επιχειρήσεων
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	http://skos.um.es/unescothes/C00483
heal.classificationURI	N/A-Τουρισμός
heal.classificationURI	N/A-Διοίκηση επιχειρήσεων
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.publicationDate	2013
heal.bibliographicCitation	Kavoura, A. and Katsoni, V. (2013) From e-business to c-commerce: Collaboration and network creation for an e-marketing tourism strategy. "Tourismos", 8 (3), p.113-128	en
heal.abstract	The role of networks has been recently associated with tourism planning. It may lead to a win-win situation for the promotion of a destination, since all parts involved cooperate to promote a uniform and complete tourist experience. Visitors, residents and business organizations who are associated directly or indirectly with a market destination need to develop dynamic relations through co-operation. The paper argues for the necessity of public and private collaboration, an issue that needs to be taken into consideration when networks are created for tourism marketing. National tourism organisations can have a significant role to play in these networks. To this end, the role of social media and information technology is of significance for destination marketing. Incorporation of information and communication technologies and the adoption of c-commerce in a marketing tourism destination strategy may strengthen networks and alliances between the public-private sector for the implementation of a successful tourism development.	en
heal.journalName	Tourismos	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	false