The personality of the influencers, the characteristics of qualitative 
discussions and their analysis for recommendations to cultural institutions

dc.contributor.author	Poulopoulos, V.	en
dc.contributor.author	Vassilakis, C.	en
dc.contributor.author	Antoniou, A.	en
dc.contributor.author	Lepouras, G.	en
dc.contributor.author	Theodoropoulos, A.	en
dc.contributor.author	Wallace, M.	en
dc.date.accessioned	2019-02-17T05:53:39Z
dc.date.available	2019-02-17T05:53:39Z
dc.date.issued	2019-02-17
dc.identifier.uri	http://hdl.handle.net/11400/20238
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.title	The personality of the influencers, the characteristics of qualitative discussions and their analysis for recommendations to cultural institutions	en
heal.type	journalArticle
heal.identifier.secondary	doi:10.3390/heritage1020016
heal.language	en
heal.access	free
heal.publicationDate	2018
heal.bibliographicCitation	Poulopoulos, V., Vassilakis, C., Antoniou, A., Lepouras, G., Theodoropoulos, A., Wallace, M. 2018. The personality of the influencers, the characteristics of qualitative discussions and their analysis for recommendations to cultural institutions. Heritage, 1, 239–253; doi:10.3390/heritage1020016	en
heal.abstract	Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research	en
heal.sponsor	This publication is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693150	en
heal.journalName	Heritage	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	false