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dc.contributor.author Poulopoulos, V. en
dc.contributor.author Vassilakis, C. en
dc.contributor.author Antoniou, A. en
dc.contributor.author Lepouras, G. en
dc.contributor.author Wallace, M. en
dc.date.accessioned 2019-02-17T06:12:37Z
dc.date.available 2019-02-17T06:12:37Z
dc.date.issued 2019-02-17
dc.identifier.uri http://hdl.handle.net/11400/20241
dc.rights Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.title Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions en
heal.type conferenceItem
heal.identifier.secondary http://soda.dit.uop.gr/?q=personality-analysis-of-social-media-influencers-as-a-tool-for-cultural-institutions
heal.language en
heal.access free
heal.publicationDate 2018
heal.bibliographicCitation Poulopoulos, V., Vassilakis, C., Antoniou, A., Lepouras, G., & Wallace, M. (2018, October). Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions. In Euro-Mediterranean Conference (pp. 236-247). Springer, Cham. (best paper award) en
heal.abstract Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of "CrossCult" EU funded project en
heal.sponsor This publication is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693150 en
heal.fullTextAvailability false
heal.conferenceName Proceedings of Euromed 2018 en
heal.conferenceItemType full paper


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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες Except where otherwise noted, this item's license is described as Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες