Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions

dc.contributor.author	Poulopoulos, V.	en
dc.contributor.author	Vassilakis, C.	en
dc.contributor.author	Antoniou, A.	en
dc.contributor.author	Lepouras, G.	en
dc.contributor.author	Wallace, M.	en
dc.date.accessioned	2019-02-17T06:12:37Z
dc.date.available	2019-02-17T06:12:37Z
dc.date.issued	2019-02-17
dc.identifier.uri	http://hdl.handle.net/11400/20241
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.title	Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions	en
heal.type	conferenceItem
heal.identifier.secondary	http://soda.dit.uop.gr/?q=personality-analysis-of-social-media-influencers-as-a-tool-for-cultural-institutions
heal.language	en
heal.access	free
heal.publicationDate	2018
heal.bibliographicCitation	Poulopoulos, V., Vassilakis, C., Antoniou, A., Lepouras, G., & Wallace, M. (2018, October). Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions. In Euro-Mediterranean Conference (pp. 236-247). Springer, Cham. (best paper award)	en
heal.abstract	Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of "CrossCult" EU funded project	en
heal.sponsor	This publication is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693150	en
heal.fullTextAvailability	false
heal.conferenceName	Proceedings of Euromed 2018	en
heal.conferenceItemType	full paper