This paper explores the Americans' image of Egypt as a vacation destination and their image of its Islamic heritage. In the first part of the paper the concept of destination image is defined, its importance and components are presented. In the second part an attempt is made to present the importance of the Islamic heritage in Egypt as part of its identity that could be presented to tourists. The third part of the paper presented the methodology used to measure the Americans' image of Egypt and the fourth part presented the analysis of the data and the results of the study. The study concluded that a stereotypical image of Egypt is still dominating among the Americans. Strong attributes of the country should be focused on and weak attributes should be addressed to be modified or changed. The increasing interest of the Americans to explore the Islamic heritage could be used in advantage of cultural tourism in Egypt. Islamic heritage can contribute to the tourist product and can be used as part of the Egyptian identity presented to tourists.