dc.contributor.author | Σωτηριάδης, Μάριος | el |
dc.contributor.author | Αϊβαλής, Κωνσταντίνος | el |
dc.contributor.author | Βαρβαρέσος, Στυλιανός | el |
dc.date.accessioned | 2014-12-17T08:45:44Z | |
dc.date.available | 2014-12-17T08:45:44Z | |
dc.date.issued | 2014-12-17 | |
dc.identifier.uri | http://hdl.handle.net/11400/2892 | |
dc.rights | Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | E-marketing | |
dc.subject | E-commerce | |
dc.subject | Business models | |
dc.subject | Tourism and travel industry | |
dc.subject | Methodological framework | |
dc.subject | Tourism | |
dc.subject | Τουρισμος | |
dc.subject | Ηλεκτρονικό εμπόριο | |
dc.subject | Επιχειρηματικά μοντέλα | |
dc.subject | Τουριστικό μαρκετινγκ | |
dc.title | E-marketing and e-commerce in the tourism industry | en |
heal.type | journalArticle | |
heal.secondaryTitle | a framework to develop and implement business initiatives | en |
heal.classification | Voyages and travels | |
heal.classification | Hospital management | |
heal.classification | Τουρισμός | |
heal.classification | Διοίκηση και οργάνωση | |
heal.classificationURI | http://id.loc.gov/authorities/subjects/sh85144443 | |
heal.classificationURI | http://id.loc.gov/authorities/subjects/sh94003984 | |
heal.classificationURI | **N/A**-Τουρισμός | |
heal.classificationURI | **N/A**-Διοίκηση και οργάνωση | |
heal.language | en | |
heal.access | free | |
heal.recordProvider | Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκηση Τουριστικών Επιχειρήσεων και Επιχειρήσεων Φιλοξενίας | el |
heal.publicationDate | 2004-10-26 | |
heal.bibliographicCitation | Soteriades, M., Aivalis, C., and Varvaressos, S. (2004) E-marketng and e-commerce in the tourist industry: a framework to develop and implement business initiatives. Tourism Today. (4). p. 157-169. | en |
heal.abstract | Information and communication technology (ICT) developments are permeating every aspect of tourism marketing. This paper proposes a methodological framework, which will enable tourism businesses to develop and implement their electronic marketing and commerce activities. The paper initially reviews the e-business models literature. In the second section ICT implications in marketing and tourism are discussed. Then it presents the e-tourism business models and subsequently proposes a framework contributing to the planning and implementation of e-commerce initiatives. This methodological framework might also be used to analyse electronic applications in tourism. It is suggested that a comprehensive strategic approach could allow travel and tourism businesses to overcome the challenges and exploit the opportunities presented by ICT. | en |
heal.publisher | College of tourism and hotel management | en |
heal.journalName | Tourism Today | en |
heal.journalType | peer-reviewed | |
heal.fullTextAvailability | true |
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