Marketing of nature-based attractions of Gauteng province

dc.contributor.author	Σωτηριάδης, Μάριος	el
dc.contributor.author	Βαρβαρέσος, Στυλιανός	el
dc.contributor.author	Snyman, Johannes A.	en
dc.date.accessioned	2014-12-23T15:52:00Z
dc.date.issued	2014-12-23
dc.identifier.uri	http://hdl.handle.net/11400/3121
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	Marketing
dc.subject	Attractions of Gauteng province
dc.subject	South Africa
dc.subject	Potential contribution
dc.subject	Μαρκετινγκ
dc.subject	Αξιοθέατα επαρχίας
dc.subject	Νότια Αφρική
dc.title	Marketing of nature-based attractions of Gauteng province	en
heal.type	conferenceItem
heal.secondaryTitle	South Africa, potential contribution of networking	en
heal.classification	Geography
heal.classification	Voyages and travels
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85144443
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας.Σχολή Διοίκησης και Οικονομίας.Τμήμα Διοίκησης Επιχειρήσεων.Κατεύθυνση Διοίκηση Τουριστικών Επιχειρήσεων και Επιχειρήσεων Φιλοξενίας.	el
heal.publicationDate	2012-06
heal.bibliographicCitation	Soteriades, M., Snyman, J.A. and Varvaressos, S., (2012) Marketing of nature-based attractions of Gauteng province: South Africa, potential contribution of networking. In International conference on contemporary marketing issues. Thessaloniki, 13-15 June 2012. pp.663-668.	el
heal.abstract	Visitor attractions (VA) represent a very diverse and complex field, and there is no doubt that they are facing a challenging present and future. Organizations and businesses are nowadays required to implement drastic management and marketing changes; they must adopt a systemic approach and become actively involved informal and informal partnerships and alliances in order to increase efficiency, to gain a sustainable edge and face the competitive environment. Increasingly competitive market conditions are serving as a catalyst for the adoption of more common approaches to VA marketing. The paper's aim is to explore the potential contribution of networking in the field of marketing nature-based attractions. Firstly, a review of the related literature is performed aiming at highlight the main issues and challenges. A methodology of case study is applied in investigating marketing issues of the three most significant (in terms of visitation) nature-based attractions of Gauteng Province, South Africa (SA). The present study allows gaining insights and deeper understanding on potential contribution of networking. The paper is concluding by suggesting the most critical factors in the field of networking and related recommendations to attractions managers and marketers.	en
heal.fullTextAvailability	true
heal.conferenceName	International coference on contemporary marketing issues	el
heal.conferenceItemType	full paper