Η αναγκαιότητα διερεύνησης της διαφήμισης στην πόλη, ως δομικής συνιστώσας του αστικού χώρου

dc.contributor.author	Στρατή, Σοφία	el
dc.date.accessioned	2015-01-24T16:40:39Z
dc.date.available	2015-01-24T16:40:39Z
dc.date.issued	2015-01-24
dc.identifier.uri	http://hdl.handle.net/11400/4672
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://e-jst.teiath.gr/	en
dc.subject	Graphic arts
dc.subject	Γραφικές τέχνες
dc.subject	Αστικό περιβάλλον
dc.subject	Urban
dc.subject	Επικοινωνία
dc.subject	Communication
dc.subject	Κοινωνικός χώρος
dc.subject	Social area
dc.title	Η αναγκαιότητα διερεύνησης της διαφήμισης στην πόλη, ως δομικής συνιστώσας του αστικού χώρου	el
dc.title	The necessity of exploring advertising in the contemporary city, as structural component of urban space	en
heal.type	journalArticle
heal.classification	Arts
heal.classification	Architecture
heal.classification	Τέχνη
heal.classification	Αρχιτεκτονική
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85008324
heal.classificationURI	http://zbw.eu/stw/descriptor/18492-5
heal.classificationURI	N/A-Τέχνη
heal.classificationURI	N/A-Αρχιτεκτονική
heal.language	el
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Καλλιτεχνικών Σπουδών. Τμήμα Γραφιστικής	el
heal.publicationDate	2006
heal.bibliographicCitation	Στρατή, Σ. (2006). Η αναγκαιότητα διερεύνησης της διαφήμισης στην πόλη, ως δομικής συνιστώσας του αστικού χώρου. "e-Περιοδικό Επιστήμης & Τεχνολογίας". [Online] 1(2): 1-16. Διαθέσιμο από: http://e-jst.teiath.gr/	el
heal.abstract	The correlation of structured and open space elements has been forming and is forming still the picture of urban environment, which projects its values and determines its significance. In the last decades, the addition of a multitude of messages, mainly of trade character, being designed without foreplanning, has caused rapid alteration of this correlation. Amongst them, Advertising acquires main role and becomes the mark-symbol of values, that are being imprinted at the contemporary city’s profile, causing quality alteration to its character. Advertising in contemporary city constitutes a transformation, that is being plotted with urban structure, spatial management and amply urban ecology. Thereby: Its design concerns the re-negotiation of the relationship between Advertising and Architectural Design. It is about reforming and transforming any kind of “conciliation” between them, that has a distinctive spatial and aesthetic effect of this synergy, at the particular moment in history and under the particular cultural circumstances. Graphic arts, a form of applied arts and communication, coexists with Architectural Design as intercommunication between symbols and images. Amongst the manifestations of communication in the public area of the contemporary city, the dominant one is Advertising. The range of Advertising’s impact, its interspatial character, its timelessness and the “superfluous” of its information -studied in excess in reasearch and dissertation- we suggest that should be re-concidered, as factors of spatial perception that appoints Advertising in the city possible and effective bridge of approach to a cultural ideal. The proposed research might concentrate into organised Advertising show only, that can be thus foresighted, studied and comprised to the context of an ample architectural design of the contemporary city, considered as a structural component that affects the character, the profile and generally the environment and their aesthetic quality. Finally, this result of the messages’ intervention contributes to the imprint of disorder in the overall image of the city, so that if we wanted to approach the subject we should question the conditions and the possible rules under the apparent “accidentally” order of Advertising.	en
heal.publisher	Νερατζής, Ηλίας	el
heal.publisher	Σιανούδης, Ιωάννης	el
heal.journalName	e-Journal of Science & Technology	en
heal.journalName	e-Περιοδικό Επιστήμης & Τεχνολογίας	el
heal.journalType	peer-reviewed
heal.fullTextAvailability	true