A new approach on the processing of questionnaires based on the principles of semiometry

dc.contributor.author	Καραπιστόλης, Δημήτριος Ν.	el
dc.contributor.author	Κοεμτζοπούλου, Βικτώρια	el
dc.contributor.author	Κωνσταντινίδου, Ευδοκία	el
dc.date.accessioned	2015-01-27T13:34:34Z
dc.date.available	2015-01-27T13:34:34Z
dc.date.issued	2015-01-27
dc.identifier.uri	http://hdl.handle.net/11400/4851
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	Principal components analysis
dc.subject	Ανάλυση σε κύριες συνιστώσες
dc.subject	Semiometry
dc.subject	Σημειομετρία
dc.title	A new approach on the processing of questionnaires based on the principles of semiometry	en
heal.type	conferenceItem
heal.generalDescription	ISSN Σειράς Πρακτικών: 1791 –8499	el
heal.classification	Social sciences
heal.classification	Mathematics
heal.classification	Κοινωνικές επιστήμες
heal.classification	Μαθηματικά
heal.classification	Ψυχολογία
heal.classification	Psychology
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85124003
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85082139
heal.classificationURI	N/A-Κοινωνικές επιστήμες
heal.classificationURI	N/A-Μαθηματικά
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2002011487
heal.classificationURI	N/A-Ψυχολογία
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh85106729
heal.keywordURI	http://skos.um.es/unescothes/C02411
heal.contributorName	Φράγκος, Χρήστος Κ. (1949-) (επιμ.)	el
heal.language	en
heal.access	campus
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Επιχειρήσεων	el
heal.publicationDate	2009-05
heal.bibliographicCitation	Karapistolis, D.N., Koemtzopoulou, V. and Konstantinidou, E. (2009). A new approach on the processing of questionnaires based on the principles of semiometry. In Proceedings of the 2nd International Conference: quantitative and qualitative methodologies in the economic and administrative sciences. Athens, 25th to 27th May 2009. Athens: TEI of Athens. pp.219-224.	en
heal.abstract	This paper displays a new processing technique for the market research questionnaires using a method of combined analysis, which is based on the principles of Semiometry. Based upon the triple version of each word ‘‘feeling, importance and direction”, a geographic dictionary is created, in which the words are not placed in alphabetical order but each one of them is positioned in relation to the other words according to the emerged feeling of the person under question. A researcher who is willing to realize a market research using this new technique does not aim at obtaining opinions derived from questionnaires that are presented in a form of a sentence, which can more or less direct the asked person to specific responses, but intends to attribute values in certain words relatively to the pleasant or undesirable feeling evoked by their appeal, so as to finally emerge the basic structure of the psychograph of the social group the research is referred to. With the elaboration of the aforementioned words using the Principal Component Analysis, and in combination with the social-professional variables, which are considered as supplementary variables, the researcher is given the chance to observe the emotional world of the social set that is of his interest, so as to evaluate qualitatively the subject under investigation using data analysis methods.	en
heal.publisher	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας	el
heal.publisher	TEI of Athens	en
heal.fullTextAvailability	true
heal.conferenceName	2nd International Conference: Quantitative and Qualitative Methodologies in the Economics and Administrative Sciences	en
heal.conferenceItemType	full paper