Factors affecting internet banking usage behavior

dc.contributor.author	Γιοβάνης, Απόστολος Ν.	el
dc.contributor.author	Μπινιώρης, Σπυρίδων	el
dc.contributor.author	Τσιριντάνη, Μαρία	el
dc.contributor.author	Νόβας, Δημήτρης Κ.	el
dc.date.accessioned	2015-01-29T23:29:16Z
dc.date.available	2015-01-29T23:29:16Z
dc.date.issued	2015-01-30
dc.identifier.uri	http://hdl.handle.net/11400/5086
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	Συμβατότητα
dc.subject	Κίνδυνος
dc.subject	compatibility
dc.subject	Risk
dc.title	Factors affecting internet banking usage behavior	en
heal.type	conferenceItem
heal.secondaryTitle	an empirical investigation of greek customers	en
heal.generalDescription	ISSN Σειράς Πρακτικών: 1791 – 8499	el
heal.generalDescription	Proceedings Series: 1791 - 8499	en
heal.classification	Internet
heal.classification	Internet banking
heal.classification	Διαδίκτυο
heal.classification	Διαδικτυακή τραπεζική
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh92002816
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh99014205
heal.classificationURI	N/A-Διαδίκτυο
heal.classificationURI	N/A-Διαδικτυακή τραπεζική
heal.contributorName	Φράγκος, Χρήστος Κ. (1949-) (επιμ.)	el
heal.language	en
heal.access	campus
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Επιχειρήσεων.	el
heal.publicationDate	2009-05
heal.bibliographicCitation	Giovanis, A.N., Binioris, S., Tsiridani, M. & Novas, D.K. (2009) Factors affecting internet banking usage behavior: an empirical investigation of greek customers. In Proceedings of the 2nd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences. Athens, 25th to 27th May 2009. Athens: TEI of Athens. p. 155-163.	en
heal.abstract	This study deals with the factors affecting customers to continue to be users of internet banking. The context of the research framework is based on the extension of the Technology Acceptance Model with concepts from Innovation Diffusion Theory. Theory was developed to identify factors that influence customers' behavioral intentions and actual usage. The conceptual framework includes latent variables formulating customers ’ perception on service’s usefulness, easy of use, risk and compatibility, which are operating as predictors of customers' behavioral intentions to continue to use internet banking services. Survey was conducted to internet banking customers of a major Greek banking institution to gather data. Partial least square was used to examine pattern of inter-correlations among the six proposed constructs and to test related propositions empirically. Results show that service compatibility is the most important factor shaping customers ’ behavioral indentations, followed by TA M constructs and perceive risk. Moreover, TA M and perceived risk constructs are operating as mediators between compatibility and customers ’ behavioral intentions, while perceived usefulness mediating the relationship between perceived easy of use and customers behavioral intentions. Finally, theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.	en
heal.publisher	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας	el
heal.publisher	TEI of Athens	en
heal.fullTextAvailability	true
heal.conferenceName	2nd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences	en
heal.conferenceItemType	full paper