Fair trade supporting group

dc.contributor.author	Δελησταύρου, Αντωνία	el
dc.contributor.author	Γκούνας, Αθανάσιος	el
dc.contributor.author	Τηλικίδου-Στογιάννη, Ειρήνη Ι.	el
dc.date.accessioned	2015-01-30T00:03:35Z
dc.date.available	2015-01-30T00:03:35Z
dc.date.issued	2015-01-30
dc.identifier.uri	http://hdl.handle.net/11400/5087
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	consumer behavior
dc.subject	Δίκαιο εμπόριο
dc.subject	Ομάδα Υποστηρικτών
dc.subject	Συμπεριφορά Καταναλωτή
dc.subject	Fair Trade
dc.subject	Supporters’ Group
dc.title	Fair trade supporting group	en
heal.type	conferenceItem
heal.secondaryTitle	what they know, feel and prefer	en
heal.generalDescription	ISSN Σειράς Πρακτικών: 1791 – 8499	el
heal.generalDescription	Proceedings Series: 1791 - 8499	en
heal.classification	Marketing
heal.classification	Consumer behavior
heal.classification	Μάρκετινγκ
heal.classification	Καταναλωτική συμπεριφορά
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85081333
heal.classificationURI	http://lod.nal.usda.gov/28652
heal.classificationURI	N/A-Μάρκετινγκ
heal.classificationURI	N/A-Καταναλωτική συμπεριφορά
heal.keywordURI	http://lod.nal.usda.gov/28652
heal.contributorName	Φράγκος, Χρήστος Κ. (1949-) (επιμ.)	el
heal.language	en
heal.access	campus
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Επιχειρήσεων.	el
heal.publicationDate	2009-05
heal.bibliographicCitation	Delistavrou, A., Gounas, A. & Tilikidou-Stogianni, E.I. (2009) Fair trade supporting group: what they know, feel and prefer. In "Proceedings of the 2nd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences". Athens, 25th to 27th May 2009. Athens: TEI of Athens. pp. 75-82.	en
heal.abstract	Against free trade, another type of trade, namely Fair Trade, offers to small producers in the underdeveloped countries of the Third World a guaranteed minimum price for each product. Fair Trade increased rapidly during the last decade in Europe and North America, while in Greece it has been recently introduced by the Altromercato shops in Athens and Thessaloniki. The Fair Trade Hellas also developed a group of supporters. This paper presents the results of a preliminary on-line research study that examined supporters’ intentional purchasing behaviour towards all available fair trade products; also their preferences about a new fair trade marmalade. The investigation included a set of variables that may influence future behaviour, such as consumers' level of awareness, their prior buying experiences, their attitudes towards fair principles and objectives, as well as selected demographic and psychographic characteristics of the sample. It was found that supporters would like to buy mostly fair snacks, coffee, pasta, rice, sugar and souvenirs. With regard to a new fair marmalade, supporters prefer this to be offered at a reasonable price and to be organic by all means. Also, it might he produced in two types, one that might contain nuts and another that might contain honey. It was also found that these consumers hold very strong positive attitudes towards principles, objectives and effectiveness of the fair trade movement. They are very scrupulous people, who share strong universalistic and collectivistic values, while low levels of power and individualism. Though limited due to the small response rate, the results of this study open significant paths for future research in order to understand better the insights of the ethical consumption that concerns the fair trade products in Greece.	en
heal.publisher	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας	el
heal.publisher	TEI of Athens	en
heal.fullTextAvailability	true
heal.conferenceName	2nd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences	en
heal.conferenceItemType	full paper