Abstract: Sport is an integral part of culture. The paper challenges the idea that sport and cultural heritage could be in favor of tourism development. There are four segmentation of tourists’ perception according to their personal needs. The sport as an activity of modern times has been met the heritage’s club. Sport activities which have difficulties to be included in the traditional field of fine art, should find in the future, a new way of promotion via industrial tourism. There are mainly six conditions to associate in developing of sport heritage into the perspective of industrial tourism.