Quantitative methods in services marketing

dc.contributor.author	Νόβας, Δημήτρης Κ.	el
dc.contributor.author	Ζωντήρος, Δημήτρης	el
dc.contributor.author	Φίλιος, Σπύρος Π.	el
dc.date.accessioned	2015-02-01T19:15:40Z
dc.date.available	2015-02-01T19:15:40Z
dc.date.issued	2015-02-01
dc.identifier.uri	http://hdl.handle.net/11400/5365
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	Marketing services
dc.subject	Consumer satisfaction
dc.subject	Υπηρεσίες Μάρκετινγκ
dc.subject	Ικανοποίηση των πελατών
dc.subject	Προαστιακός σταθμός
dc.subject	Suburban railway
dc.title	Quantitative methods in services marketing	en
heal.type	conferenceItem
heal.secondaryTitle	an application in measuring suburban railway’s customers satisfaction	en
heal.generalDescription	ISSN Σειράς Πρακτικών: 1791 – 8499	el
heal.generalDescription	Proceedings Series: 1791 - 8499	en
heal.classification	Διοίκηση και οργάνωση
heal.classification	Μεταφορές
heal.classification	Administration
heal.classification	Transportation
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2002007910
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2001008994
heal.classificationURI	N/A-Διοίκηση και οργάνωση
heal.classificationURI	N/A-Μεταφορές
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh85031490
heal.contributorName	Φράγκος, Χρήστος Κ. (1949-) (επιμ.)	el
heal.language	en
heal.access	campus
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Επιχειρήσεων.	el
heal.publicationDate	2009-05
heal.bibliographicCitation	Novas, D., Zondiros, D. and Filios, S. (2009). Quantitative methods in services marketing: an application in measuring suburban railway’s customers satisfaction. In Proceedings of the 2nd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative sciences. Athens, 25th to 27th May 2009. Athens: TEI of Athens. pp. 328-333.	en
heal.abstract	Public transportation is a structural element of urban environment. Its necessity and utility is obvious. Customers’ satisfaction, i.e. passengers’ satisfaction of public transport is a field of research in services Marketing that aims at locating both the positive elements and the arising problems and suggest appropriate solutions. In this paper, a track- guided transport means is examined: the Suburban Railway that connects the city of Athens with certain suburbs and the satisfaction of passengers from its operation. The variables examined are stations’ access and environment, (customer) service offered by railway’s personnel, time, ambience and safety of transportation and, finally, ticket prices. The usefulness of each of these variables to the measurement of total satisfaction is assessed and a linear model for the prediction of total customer satisfaction is proposed. This means that total satisfaction can be measured effectively through the selected variables and provide useful information for company’s strategic marketing planning.	en
heal.publisher	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας	el
heal.publisher	TEI of Athens	en
heal.fullTextAvailability	true
heal.conferenceName	2nd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences	en
heal.conferenceItemType	full paper