Analysis on the process of attracting
foreign filmmakers and the way their
films can contribute to strengthen a
destination brand

dc.contributor.author	Assadourian, Romy	en
dc.date.accessioned	2015-02-03T08:31:07Z
dc.date.issued	2015-02-03
dc.identifier.uri	http://hdl.handle.net/11400/5529
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.dratte.gr/DRATTE/V10.html	el
dc.title	Analysis on the process of attracting foreign filmmakers and the way their films can contribute to strengthen a destination brand	en
heal.type	journalArticle
heal.secondaryTitle	the case of Greece	en
heal.classification	Geography
heal.classification	Tourism
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων & Επιχειρήσεων Φιλοξενίας	el
heal.publicationDate	2009-09
heal.bibliographicCitation	Assadourian, R. (2009) Analysis on the process of attracting foreign filmmakers and the way their films can contribute to strengthen a destination brand: the case of Greece. "Tourism Issues". 10. p. 28-53.	en
heal.abstract	Abstract:The purpose of this paper is to get insight in the way Greece attracts foreign film producers to the country and in what way these films can contribute to the destination branding of Greece. More specifically, this paper presents the case study of the film Mamma Mia! which has been shot on the islands of Skopelos, Skiathos and partly on Pelion in the year 2008. The way this film can contribute to the destination promotion of Greece has been explored, as well as the reasons for Dutch tourists for wanting to visit a specific destination because of film. Surveys are held with Dutch tourists between the age of 16 and 70 in order to get insight in the image the Dutch tourist has from Greece by means of film. The results are used for recommendations to the Greek National Tourism Organisation / Ministry of Tourism on how to position Greece as an interesting filming location to attract more foreign film producers to the country. Next to that it can be used for recommendations on the promotion of films that take place in Greece, in order to attract more tourists to Greece.	en
heal.publisher	ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών	el
heal.journalName	Τουριστικά θέματα	el
heal.journalName	Tourism Issues	en
heal.journalType	non peer-reviewed
heal.fullTextAvailability	true