A comparison of traditional vs electronic word of mouth in the Greek hotel market

dc.contributor.author	Μάνθιου, Αικατερίνη	el
dc.contributor.author	Schrier, Thomas	en
dc.date.accessioned	2015-02-04T11:40:24Z
dc.date.issued	2015-02-04
dc.identifier.uri	http://hdl.handle.net/11400/5618
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.dratte.gr/DRATTE/V13.html	el
dc.subject	Adoption
dc.subject	Electronic Word of Mouth
dc.subject	Hotel industry
dc.subject	Information quality
dc.subject	Source credibility
dc.subject	Usefulness
dc.subject	Έγκριση
dc.subject	Ξενοδοχειακή βιομηχανία
dc.subject	Ποιότητα πληροφορίας
dc.subject	Αξιοπιστία πηγής
dc.subject	Χρησιμότητα
dc.title	A comparison of traditional vs electronic word of mouth in the Greek hotel market	en
heal.type	journalArticle
heal.secondaryTitle	an exploratory study	en
heal.classification	Geography
heal.classification	Tourism
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.keywordURI	http://skos.um.es/unescothes/C01834
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων & Επιχειρήσεων Φιλοξενίας	el
heal.publicationDate	2010-09
heal.bibliographicCitation	Manthiou, A. and Schrier, T. (2010). A comparison of traditional vs electronic word of mouth in the Greek hotel market: an exploratory study. Tourism Issues .13. p.88-107.	en
heal.abstract	Abstract: Electronic word of mouth (eWOM) communication has begun increasing in popularity as a marketing tool. However, research in the area of traditional written forms of WOM communication compared to online travel eWOM review websites is scant. The purpose of this study is to examine international tourists’ perceptions of traditional written forms of travel review guidebooks compared to online travel review websites for Greek hotels. This exploratory study utilizes a model developed from previous research to examine the constructs that make up information quality, source credibility, information usefulness, and information adoption. The result indicated that there are different factors which are utilized by consumers in the adoption of information between printed travel guidebooks and online travel reviews.	en
heal.publisher	ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών	el
heal.journalName	Τουριστικά θέματα	el
heal.journalName	Tourism Issues	el
heal.journalType	non peer-reviewed
heal.fullTextAvailability	true