Development of a structural model for quality
cultural heritage tourism in Macao

dc.contributor.author	Weng, Hang Kong	en
dc.date.accessioned	2015-02-04T12:35:24Z
dc.date.issued	2015-02-04
dc.identifier.uri	http://hdl.handle.net/11400/5625
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.dratte.gr/DRATTE/V13.html	el
dc.subject	Quality
dc.subject	Cultural heritage tourism
dc.subject	Macao
dc.subject	Ποιότητα
dc.subject	Τουρισμός πολιτιστικής κληρονομιάς
dc.subject	Μακάο
dc.title	Development of a structural model for quality cultural heritage tourism in Macao	en
heal.type	journalArticle
heal.classification	Geography
heal.classification	Tourism
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.keywordURI	http://skos.um.es/unescothes/C02341
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων & Επιχειρήσεων Φιλοξενίας	el
heal.publicationDate	2010-09
heal.bibliographicCitation	Kong, W. (2010). Development of a structural model for quality cultural heritage tourism in Macao. Tourism Issues .13. p.185-201.	en
heal.abstract	Abstract: Macao is a city with fusion of Chinese and Portuguese colonial culture and heritage. The preservation and enhancement of this unique cultural heritage will enhance its attraction for visitors. At present, Macao is famous for its casinos and has been called the ‘Monte Carlo of the Orient’ with a vast amount of government revenue being collected from the casinos and gaming activities. Gaming has been an important part of Macao's tourism, with the ‘gaming paradise’ image of Macao being so dominant that a large proportion of visitors neglect its cultural heritage resources. Macao is the focus of this study because the government had submitted an application for Macao to the UNESCO World Heritage Centre in 2002 for adding 12 of the historical architectures in the SAR to its World Heritage list, and applied successfully in 2005, to promote Macao as the ‘City of Cultural Heritage in Asia’. Macao’s culture, gaming and entertainments form its major attraction for visitors and must be combined in order to boost Macao's multi-dimensional image and positive effects on the community in the long run. The development of quality cultural heritage tourism is needed in developing Macao as a cultural heritage tourism destination. Thus, the aim of this research is to develop and test a theoretical model of quality cultural heritage tourism. It offers an integrated approach to understanding cultural heritage development and management of tourist destinations, and attempts to extend the theoretical and empirical evidence regarding causal relationships including quality of experience, perceived quality, satisfaction and behaviour intentions. The previous literature has already presented the relationship among perceived quality, quality of experience, satisfaction and behaviour intentions in cultural heritage tourism. However, there is a relative lack of academic interest, particularly in Macao. This study tries to investigate the quality and related constructs in cultural heritage tourism. It seeks to understand the major constructs considered by local stakeholders and visitors in evaluating the quality in cultural heritage tourism, the importance of the availability of quality in the overall experience, visitors’ behaviour toward quality cultural heritage tourism and also the constructs related to quality.	en
heal.publisher	ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών	el
heal.journalName	Τουριστικά θέματα	el
heal.journalName	Tourism Issues	en
heal.journalType	non peer-reviewed
heal.fullTextAvailability	true