Use of innovation systems for an effective tourism marketing development strategy

dc.contributor.author	Κατσώνη, Βασιλική Κ.	el
dc.contributor.author	Βενετσανοπούλου, Μαρία Γ.	el
dc.date.accessioned	2015-02-14T09:55:18Z
dc.date.available	2015-02-14T09:55:18Z
dc.date.issued	2015-02-14
dc.identifier.uri	http://hdl.handle.net/11400/6198
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://e-jst.teiath.gr/	en
dc.subject	Destination marketing
dc.subject	ICT
dc.subject	Innovation
dc.subject	Digital divide
dc.subject	Tourism networks
dc.subject	Μάρκετινγκ προορισμού
dc.subject	Καινοτομία
dc.subject	Ψηφιακό χάσμα
dc.subject	Τουριστικά δίκτυα
dc.title	Use of innovation systems for an effective tourism marketing development strategy	en
heal.type	journalArticle
heal.classification	Geography
heal.classification	Tourism
heal.classification	Technology
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classification	Τεχνολογία
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://zbw.eu/stw/thsys/70923
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85133147
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.classificationURI	N/A-Τεχνολογία
heal.language	en
heal.access	free
heal.publicationDate	2013
heal.bibliographicCitation	Katsoni, V.K. and Venetsanopoulou, M.G. (2013). Use of innovation systems for an effective tourism marketing development strategy. "e-Journal of Science & Technology". [Online] 8(5): 33-40. Available from: http://e-jst.teiath.gr/	en
heal.abstract	The exploitation of technology is critical for the tourism industry to achieve competitive advantage and to provide economic benefits for their locality, by reducing the asymmetric distribution of economic, political, and cultural capital globally. This study argues that the gap between the “ICTs – included” and “the ICTs-excluded” widens, further jeopardizing the social, cultural, and economic development at the global level; the consequently created digital divide may lead to digital and social exclusion—when individuals, communities, and organizations are unable to fully participate in the network society and determine their own destiny. For tourists and destinations, this means being unable to participate in the emerging electronic market and benefit from arising opportunities. The authors assert that in this newly evolving production environment the most efficient relationships are based on the creation of alliances, partnerships and networks among firms, enhanced by the emergence of new information and communication technologies (ICTs). Only DMOs and other tourist stakeholders with an ability to learn quickly, to collaborate and to translate that learning into active sharing of online experience, will be able to gain competitive advantages in these high velocity marketplaces.	en
heal.publisher	Νερατζής, Ηλίας	el
heal.publisher	Σιανούδης, Ιωάννης	el
heal.journalName	e-Journal of Science & Technology	en
heal.journalName	e-Περιοδικό Επιστήμης & Τεχνολογίας	el
heal.journalType	peer-reviewed
heal.fullTextAvailability	true