The strategic role of virtual communities and social network sites on tourism destination marketing

dc.contributor.author	Κατσώνη, Βασιλική Κ.	el
dc.date.accessioned	2015-02-17T06:23:41Z
dc.date.available	2015-02-17T06:23:41Z
dc.date.issued	2015-02-17
dc.identifier.uri	http://hdl.handle.net/11400/6396
dc.rights	An error occurred on the license name.	*
dc.rights.uri	An error occurred getting the license - uri.	*
dc.source	http://e-jst.teiath.gr/	en
dc.subject	Web 2.0
dc.subject	Virtual communities
dc.subject	Tourism marketing
dc.subject	Social network sites
dc.subject	GDSS
dc.subject	Εικονικές κοινότητες
dc.subject	Τουριστικό μάρκετινγκ
dc.subject	Ιστότοποι κοινωνικής δικτύωσης
dc.title	The strategic role of virtual communities and social network sites on tourism destination marketing	en
heal.type	journalArticle
heal.classification	Geography
heal.classification	Tourism
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://zbw.eu/stw/thsys/70923
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh2007008319
heal.keywordURI	http://zbw.eu/stw/descriptor/18639-1
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων	el
heal.publicationDate	2014
heal.bibliographicCitation	Katsoni, V.K. (2014). The strategic role of virtual communities and social network sites on tourism destination marketing. "e-Journal of Science & Technology". [Online] 9(5): 107-117. Available from: http://e-jst.teiath.gr/	en
heal.abstract	Internet has an enormous diffusion and radically changed most of our economic and social life and impacted the way we communicate, work and conduct business. The emergence of Web 2.0 or Travel 2.0 brings together the concept of social networking/virtual communities and applies it to the tourism industry. The importance of Travel 2.0 features and tools, and specifically of social media environments, is growing fast and many tourism businesses are changing their approach to the manners of presenting themselves online (Au, 2010; Jones & Yu, 2010; Schegg et al., 2008). However, tourism operators have not yet fully understood the new technological world by and still many concerns, such as credibility of the information online, possibility to forge for particular interests by unscrupulous competitors, privacy, overload of useless information, in addition to the usual (in the technology arena) lack of resources or skill shortage are the most reported issues are brought forward. This study analyzes factors that influence tourists’ involvement in virtual communities and asserts that virtual communities and social network sites (SNSs) support tourism organizations to develop and improve their marketing functions, as they can understand better their customers’ satisfaction and behavior, to reach worldwide customers in a cost effective way, to engage in a direct dialogue with the customers and undertake corrective actions to improve their offering, and ultimately influence tourists’ destination choice. Synergies and interdependence among those involved can reinforce relations and coordination of activities when all parts involved cooperate to promote a uniform and complete tourist experience. To this end, the role of social media and information technology is of significance for destination marketing.	en
heal.publisher	Νερατζής, Ηλίας	el
heal.publisher	Σιανούδης, Ιωάννης	el
heal.journalName	e-Journal of Science & Technology	en
heal.journalName	e-Περιοδικό Επιστήμης & Τεχνολογίας	el
heal.journalType	peer-reviewed
heal.fullTextAvailability	true