Strategic alignment of ERP, CRM and E-business

dc.contributor.author	Μαρινάγη, Αικατερίνη Κ.	el
dc.contributor.author	Ακρίβος, Χρήστος Κ.	el
dc.contributor.author	Marinagi, Catherine C.	en
dc.contributor.author	Akrivos, Christos	en
dc.date.accessioned	2015-04-29T07:23:46Z
dc.date.available	2015-04-29T07:23:46Z
dc.date.issued	2015-04-29
dc.identifier.uri	http://hdl.handle.net/11400/9225
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://history.icininfo.net/2011/	el
dc.source	http://history.icininfo.net/2011/FileStore/procs_INFO_2011.pdf	el
dc.subject	Enterprise resource planning
dc.subject	Customer relations--Management
dc.subject	E-business
dc.subject	Τηλεργασία
dc.subject	Διαχείριση επιχειρησιακών πόρων
dc.subject	Σχέσεις πελατών - Διαχείριση
dc.subject	Business strategy
dc.subject	Επιχειρηματική στρατηγική
dc.subject	Value creation
dc.subject	Δημιουργία αξίας
dc.title	Strategic alignment of ERP, CRM and E-business	en
heal.type	conferenceItem
heal.secondaryTitle	a value creation	en
heal.classification	Administration
heal.classification	Entrepreneurship
heal.classification	Διοίκηση και οργάνωση
heal.classification	Επιχειρηματικότητα
heal.classificationURI	http://skos.um.es/unescothes/C00039
heal.classificationURI	http://lod.nal.usda.gov/20578
heal.classificationURI	N/A-Διοίκηση και οργάνωση
heal.classificationURI	N/A-Επιχειρηματικότητα
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh2011002664
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh2007005453
heal.keywordURI	http://zbw.eu/stw/descriptor/19544-0
heal.contributorName	Γιαννακόπουλος, Γεώργιος Α. (συντ.)	el
heal.contributorName	Σακκάς, Δαμιανός Π. (συντ.)	el
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης	el
heal.publicationDate	2011-09
heal.bibliographicCitation	Marinagi, C.C. and Akrivos, C.K. (2011). Strategic alignment of ERP, CRM and E-business: a value creation. International Conference on Integrated Information (IC-ININFO 2011), Kos Island, Greece, 29 September - 3 Octomber 2011. pp. 347-350. Available from: http://history.icininfo.net/2011/FileStore/procs_INFO_2011.pdf	en
heal.abstract	The role of strategic business alignment with information management in achieving business performance is discussed in this paper. The main hypothesis is that the degree of business strategy alignment affects enterprise information management and time-related operating performance, and through these two intermediate constructs, improves business performance. The alignment between overall business objectives and technology-related decisions is a prerequisite for a business to survive in the today’s global e-competition and the digital era. The strategic point of alignment is the value creation that enables a company to develop a strong competitive advantage and thus not only to survive but also to become a leader in the market.	en
heal.fullTextAvailability	true
heal.conferenceName	International Conference on Integrated Information (IC-ININFO 2011)	en
heal.conferenceItemType	poster