Healthy food options and advertising in Greece

dc.contributor.author	Μπατρίνου, Ανθιμία Μ.	el
dc.contributor.author	Κανέλλου, Αναστασία	el
dc.date.accessioned	2015-05-27T19:20:14Z
dc.date.available	2015-05-27T19:20:14Z
dc.date.issued	2015-05-27
dc.identifier.uri	http://hdl.handle.net/11400/11276
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.emeraldinsight.com/doi/pdfplus/10.1108/00346650910992178	el
dc.subject	Advertising
dc.subject	Greece
dc.subject	Obesity
dc.subject	Διαφήμιση
dc.subject	Diet
dc.subject	Δίαιτα
dc.subject	Food products
dc.subject	Τρόφιμα
dc.subject	Ελλάδα
dc.subject	Παχυσαρκία
dc.title	Healthy food options and advertising in Greece	en
heal.type	journalArticle
heal.classification	Food technology
heal.classification	Nutrition
heal.classification	Τεχνολογία τροφίμων
heal.classification	Διατροφή
heal.classificationURI	http://skos.um.es/unescothes/C01577
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2008108538
heal.classificationURI	N/A-Τεχνολογία τροφίμων
heal.classificationURI	N/A-Διατροφή
heal.keywordURI	http://zbw.eu/stw/descriptor/12846-5
heal.keywordURI	http://zbw.eu/stw/descriptor/17184-0
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh85093646
heal.identifier.secondary	ISSN: 00346659
heal.identifier.secondary	DOI: 10.1108/00346650910992178
heal.language	en
heal.access	campus
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Τεχνολογίας Τροφίμων & Διατροφής. Τμήμα Τεχνολογίας Τροφίμων	el
heal.publicationDate	2009-09
heal.bibliographicCitation	Batrinou, A. M. and Kanellou A. (2009). Healthy food options and advertising in Greece. "Nutrition and Food Science", 39(5), September 2009. pp 511-519. Available from: http://www.emeraldinsight.com/doi/pdfplus/10.1108/00346650910992178.	en
heal.abstract	Purpose - The purpose of this paper is to evaluate how healthy food options recommended by the Mediterranean diet pyramid are actually consumed and advertised. Design/methodology/approach - Three types of food consumptions in Greece are compared, the diet recommended by the Mediterranean diet pyramid, the actual consumption as was presented by the Data Food NEtwortking project and the advertising expenditure spent in the food sector. Data are presented in the form of a "food advertising pyramid", equivalent to the food choices pyramids. Findings - Comparison of the "food advertising pyramid" with the Mediterranean food pyramid reveals that the two pyramids have a somehow reverse relationship, meaning that the recommended for frequent consumption "healthy" food categories of the Mediterranean diet pyramid (placed at the base of the pyramid such as cereals, fruits and vegetables) were the least advertised by the food industry, and the less "healthy" options (dairy and sugary products) were the most advertised. This trend was more evident in advertisements targeted to children. An exception was the high advertising of yoghurt, a probiotic product considered to be a healthy food option. Originality/value - The findings of this paper could be useful to nutritionists and national health authorities who should take into consideration the impact of food advertisement upon their strategy for healthy nutrition and prevention of obesity in childhood.	en
heal.publisher	Emerald Group Publishing Limited	en
heal.journalName	Nutrition and Food Science	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	true