A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece. Implications for an advertising communication programme

dc.contributor.author	Μπιτσάνη, Ευγενία Π.	el
dc.contributor.author	Κάβουρα, Ανδρονίκη Γ.	el
dc.contributor.author	Καλομενίδης, Π.	el
dc.date.accessioned	2014-12-16T13:00:50Z
dc.date.available	2014-12-16T13:00:50Z
dc.date.issued	2014-12-16
dc.identifier.uri	http://hdl.handle.net/11400/2876
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	www.icpress.co.uk	en
dc.subject	Τουρισμός
dc.subject	Εναλλακτικός τουρισμός
dc.title	A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece. Implications for an advertising communication programme	el
heal.type	conferenceItem
heal.classification	Tourism
heal.classification	Rural tourism
heal.classification	Διοίκηση επιχειρήσεων
heal.classification	Τουρισμός Ελλάδα
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh2008009889
heal.classificationURI	N/A-Διοίκηση επιχειρήσεων
heal.classificationURI	N/A-Τουρισμός Ελλάδα
heal.identifier.secondary	ISBN (13): 978-1-84816-509-0
heal.identifier.secondary	ISBN (10): 1-84816-509-9
heal.language	en
heal.access	free
heal.recordProvider	Τ.Ε.Ι. Αθήνας, Σχολή Διοίκησης και Οικονομίας, Τμήμα Εμπορίας και Διαφήμισης	el
heal.publicationDate	2008
heal.bibliographicCitation	Bitsani, E., Kavoura, A. & Kalomenidis, P. (2008) A field study of the exploration of the factors influencing visitors’ preferences in the mountainous area of Nafpaktia, Greece. Implications for an advertising communication programme, In "International Conference on Marketing and Management". Athens, 23-25 May, 2008, pp. 296-301.	en
heal.publisher	Imperial College Press	el
heal.fullTextAvailability	true
heal.conferenceName	International Conference on Marketing and Management	en
heal.conferenceItemType	full paper