Tourism potential and marketing strategies in romanian hospitality industry

dc.contributor.author	Nedelea, Alexandru	el
dc.contributor.author	Năstase, Carmen	en
dc.contributor.author	Κουρούπη - Κελγιαννάκη, Γεωργία	el
dc.date.accessioned	2015-02-01T18:02:40Z
dc.date.issued	2015-02-01
dc.identifier.uri	http://hdl.handle.net/11400/5346
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.dratte.gr/DRATTE/V5.html	el
dc.subject	Romanian tourism
dc.subject	Marketing strategies
dc.subject	SWOT analysis
dc.subject	Ρουμανικός τουρισμός
dc.subject	Στρατηγικές μάρκετινγκ
dc.title	Tourism potential and marketing strategies in romanian hospitality industry	en
heal.type	journalArticle
heal.classification	Geography
heal.classification	Tourism
heal.classification	Hotel management
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classification	Ξενοδοχειακό μάνατζμεντ
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85062482
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.classificationURI	N/A- Ξενοδοχειακό μάνατζμεντ
heal.keywordURI	http://lod.nal.usda.gov/51539
heal.keywordURI	http://zbw.eu/stw/descriptor/28561-6
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων & Επιχειρήσεων Φιλοξενίας	el
heal.publicationDate	2008-06
heal.bibliographicCitation	Nedelea , A., Năstase, C. and Kouroupi – Kelgiannaki, G. (2008). Tourism potential and marketing strategies in romanian hospitality industry. Tourism Issues. 5. p.14-28.	en
heal.abstract	Abstract:Romania is considered the country which possesses a rich and varied natural touristic resources created by man and this gives a great disposability for tourism. The general secretary of the World Tourism Organization states that: ”Such a country which owns the Danube Delta, the Black Sea, The Bukovina monasteries could live and prosper from tourism only.” Romania has all the natural conditions to become one of the most important European tourism destinations. One of the possible ways of tourism relaunching constitutes the elaboration of some efficient marketing strategies and politics starting from a marketing environment analysis.	en
heal.publisher	ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών	el
heal.journalName	Τουριστικά θέματα	el
heal.journalName	Tourism Issues	en
heal.journalType	non peer-reviewed
heal.fullTextAvailability	true