Abstract:Management scholars argue that corporate identity is an essential part of powerful corporations. A strong corporate identity can differentiate a firm from its competitors, enhance financial performance, and influence buying behaviour and stakeholder loyalty. From the perspective of hospitality management, corporate identity is considered as a crucial element that determines the success of an organisation. Today, all leading organisations offer excellent service and facilities, which for that reason can no longer offer sufficient differentiation. As a result, the need for organisations to portray a unique identity is more critical than ever.