The contribution of the entrepreneur-manager of
small tourism enterprises to the success of Ιnternet
marketing activities

dc.contributor.author	Οικονομίδης, Στέφανος	el
dc.contributor.author	Αλεξίου, Σπύρος	el
dc.date.accessioned	2015-02-05T13:09:08Z
dc.date.issued	2015-02-05
dc.identifier.uri	http://hdl.handle.net/11400/5663
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://www.dratte.gr/DRATTE/V13.html	el
dc.subject	Εntrepreneur-manager
dc.subject	Small tourism enterprises
dc.subject	Internet
dc.subject	Marketing
dc.subject	Greece
dc.subject	Επιχειρηματίας- διαχειρηστής
dc.subject	Μικρές τουριστικές επιχειρήσεις
dc.subject	Διαδίκτυο
dc.subject	Μάρκετινγκ
dc.subject	Ελλάδα
dc.title	The contribution of the entrepreneur-manager of small tourism enterprises to the success of Ιnternet marketing activities	en
heal.type	journalArticle
heal.secondaryTitle	the Greek case	en
heal.classification	Geography
heal.classification	Tourism
heal.classification	Entrepreneurship
heal.classification	Γεωγραφία
heal.classification	Τουρισμός
heal.classification	Επιχειρηματικότητα
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85053986
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85136255
heal.classificationURI	http://lod.nal.usda.gov/20578
heal.classificationURI	N/A-Γεωγραφία
heal.classificationURI	N/A-Τουρισμός
heal.classificationURI	N/A- Επιχειρηματικότητα
heal.keywordURI	http://zbw.eu/stw/descriptor/18659-2
heal.dateAvailable	10000-01-01
heal.language	en
heal.access	forever
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων & Επιχειρήσεων Φιλοξενίας	el
heal.publicationDate	2010-09
heal.bibliographicCitation	Economides, S. and Alexiou, S. (2010). The contribution of the entrepreneur-manager of small tourism enterprises to the success of Ιnternet marketing activities: the Greek case. Tourism Issues .13. p.25-46.	en
heal.abstract	Abstract: It is widely accepted that small enterprises constitute a catalyst for creating jobs and generally growing the economy. One industry that is characterized by the proliferation of small enterprises is the tourism industry. A critical factor for this industry reaching its full potential is, however, access to markets. The Internet is seen by many, as having the potential to facilitate small tourism businesses to access their markets, understand them better, expand their market, reach and serve their customers more effectively, regardless of their location. The focus of this study is to identify those entrepreneur-manager factors that are present in a small tourism enterprise which influence the success with which the Internet can be used to market the business. These factors are related to the entrepreneur-manager characteristics and not to the technology factors. The identification of those factors and the estimation of their impact on Internet marketing activities will allow small tourism businesses to access markets more readily. The methodology of this study was based on a quantitative research that was conducted via the Internet. The measuring instrument was a questionnaire that was linked to a 7-point Likert scale. The sample was selected from a database of Greek tourism businesses. The results of this study indicate that the level of involvement of entrepreneur-managers, their ability to select the suitable internet agency, their ability to brief satisfactory the latter one, their writing skills for communicating effectively their services, their understanding of the web 2.0 technologies as well as their marketing orientation are important to the successful use of the Internet for the marketing of small tourism businesses in Greece.	en
heal.publisher	ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών	el
heal.journalName	Τουριστικά θέματα	el
heal.journalName	Tourism Issues	en
heal.journalType	non peer-reviewed
heal.fullTextAvailability	true