Abstract:Tourism is not only the largest industry in the world but also the number one online segment. The emerging globalization and abundance of supply increase the level of competition and pressure on individual destinations and attractions, which makes the web a valuable tool for marketing travel and tourism (Rita, 2000; Scott and Baggio, 2009). The Web is a perfect medium for conveying information to tourists all over the world, in a direct, cost- minimizing and time effective way (Gratzer and Winiwarter , 2003). Since Egypt is a very special tourism destination among the Arab countries, it is imperative to develop competitive representation of the country on the web in order to contend in today's dynamic marketplace. Accordingly, the real challenge of the research is to develop a viable instrument comprising comprehensive factors that make destination tourism websites useful, comprehensive, more stimulating and visually appealing. Furthermore, the research tends to apply this instrument to the main Egyptian official tourism websites promoting the country, compared to that of other top tourism destination countries, so as to understand the defects and differences from the best ones and identify directions for improvement with the intention of satisfying the expectations of tourists and increasing their desire to visit Egypt.