This paper observes on the sources of
information used or not used by Greek internationalized
manufacturing companies, in order to trace foreign
market opportunities and insights into functions of
foreign marketplaces, and the subsequent relevant
strategies followed by these companies, as well as the
special features that characterize and discern them.
Factor analysis recognises two groups of information
sources regarding foreign markets, named “institutional
sources” and “inter-organizational and market cooperations’
sources”.
Cluster analysis classifies companies into two groups,
the “aggressive information acquisition strategy
adopting” and the “passive information acquisition
strategy adopting”.
Discriminant analysis and logistic regression revealed
in most cases weak discriminating effects, with some
interesting exceptions, that mainly have to do with
internationalization intensity and the existence and
implementation of outward looking strategies and
commitment to the internationalization vision.