G.N.T.O. (Greek National Tourism Organization) communication strategy in advertising campaigns 1991-2006

dc.contributor.author	Σταφυλάκης, Γεώργιος	el
dc.contributor.author	Διονυσσοπούλου, Παναγιώτα	el
dc.date.accessioned	2015-04-29T09:08:23Z
dc.date.available	2015-04-29T09:08:23Z
dc.date.issued	2015-04-29
dc.identifier.uri	http://hdl.handle.net/11400/9234
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.source	http://history.icininfo.net/2011/	el
dc.source	http://history.icininfo.net/2011/FileStore/procs_INFO_2011.pdf	el
dc.subject	Advertising campaigns
dc.subject	Advertising messages
dc.subject	Διαφημιστικά μηνύματα
dc.subject	Image
dc.subject	Εικόνα
dc.subject	Animation
dc.subject	Εμψύχωση
dc.subject	Διαφημιστικές εκστρατείες
dc.title	G.N.T.O. (Greek National Tourism Organization) communication strategy in advertising campaigns 1991-2006	en
heal.type	conferenceItem
heal.classification	Greece
heal.classification	Tourism
heal.classification	Ελλάδα
heal.classification	Τουρισμός
heal.classificationURI	http://zbw.eu/stw/descriptor/17184-0
heal.classificationURI	http://zbw.eu/stw/descriptor/13644-5
heal.classificationURI	N/A-Ελλάδα
heal.classificationURI	N/A-Τουρισμός
heal.keywordURI	http://id.loc.gov/authorities/subjects/sh85001196
heal.contributorName	Γιαννακόπουλος, Γεώργιος Α. (συντ.)	el
heal.contributorName	Σακκάς, Δαμιανός Π. (συντ.)	el
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκηση Τουριστικών Επιχειρήσεων και Επιχειρήσεων Φιλοξενείας	el
heal.publicationDate	2011-09
heal.bibliographicCitation	Stafylakis, G. and Dionyssopoulou, P. (2011). G.N.T.O. (Greek National Tourism Organization) communication strategy in advertising campaigns 1991-2006. International Conference on Integrated Information (IC-ININFO 2011), Kos Island, Greece, 29 September - 3 Octomber 2011. pp. 368-372. Available from: http://history.icininfo.net/2011/FileStore/procs_INFO_2011.pdf	en
heal.abstract	The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed well through words. At first, this paper introduces advertising as a mean of communication used to present or promote ideas, goods, and services and how it exploits the special function of image. In addition, this paper examines the analysis of the advertising messages promoted through the advertising campaigns of the Greek National Tourism Organization from 1991 until 2005.	en
heal.fullTextAvailability	true
heal.conferenceName	International Conference on Integrated Information (IC-ININFO 2011)	en
heal.conferenceItemType	full paper